Search engines in China
China differs from most of the major internet markets as most of the users search in Chinese, unless they are looking for information specific to English speaking countries like USA and UK. To be successful in the local market, the search engine should have a good understanding of the needs of the Chinese people, which is why the largest search engines worldwide like Google are not the major players in the Chinese market.
It is believed that Chinese government also plays a vital part in the promotion of the Chinese search engines, due to which foreign search engines cannot be accessed often and are not very popular.
Some of the major search engines in China are:
1. Baidu
2. Sohu
3. Google China
4. Yahoo