The advertising campaign that helped Barack Obama to win the US presidential election has been given acclaim and awards at the Cannes Lions International Advertising Awards. Advertising agency Droga5 won the Titanium prize for presenting an idea that is provocative, challenges assumptions and points to a new direction for The Great Schlep campaign featuring Sarah Silverman intended to boost support for Obama amongst Jewish voters. In addition to a video where Silverman urged young “Jewish grandchildren” to travel to Florida and persuade their grandparents to vote Obama, there was also an interactive website as part of the campaign. (more…)
Archive for August, 2009
Advertising Campaign for Obama Wins Cannes Awards
Tuesday, August 11th, 2009Why Twitter is Trying to Outwit Google
Friday, August 7th, 2009Twitter has been one of the biggest sites for over a year now, people are literally obsessed with tweeting. But the problem with Twitter is that it has never really had a business plan or model. If you look at the likes of Facebook who are now earning millions if not billions of pounds worth of revenue from ads. (more…)